During my time as an Ecommerce designer at the Potpourri Group, I was responsible for the creative design life cycle of email campaigns in support of the company's 18 strategic brands.

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THE PROCESS:​​

1.    Initial Design: Prepare the initial creative design for email campaigns 2 weeks in advance of release

2.     Prototype: Create email flats using Adobe Photoshop. Email flats will be used to present the design, integrated with the products to be promoted

3.     Design review:  Facilitate creative review with upper management and brand liaisons.  Document and organize feedback. 

4.     Development: Upon final review and approval, develop a production version of emails by slicing and coding (using simple HTML) and prepping links and files.

5. Implementation:  Provide a final version of emails to Email Service Provider (ESP).  Emails will go through a final Quality Assurance (QA) process before the final release.

TO VIEW MY WORK, PLEASE CLICK ON THE BUTTON TO THE LEFT, THEN TYPE IN JMCDESIGNS (ALL CAPS)

Email Design Skills: Filezilla, Dreamweaver, Photoshop, Adobe Creative Suite, Outlook